Another question I get asked at nearly every social media workshop I deliver here in the North East of England is :-
How do I get likes on my Facebook Page
It’s important to let people know you are there! Creating a beautiful business page is one thing, but once it’s there you have to go out and get people to “like” you.
The first thing you can do is invite any people you are personal friends with on Facebook to like your page but my advice here would be, only invite the people who would actually be interested in your business posts. There is no point getting people to like your page just for the numbers. You need likes from people who are really going to be interested in what you do, what you post about. People who will get value from your updates and ultimately people who are likely to buy your product or service.
Secondly, you need to include your Facebook Business Page address on ALL of your marketing literature. On your flyers, your business cards, your pop up banners.
Include a link to your Facebook Business Page at the bottom of your email, in your signature pane. When I click to create an email, the picture here on the right is what displays, it is preset for every email I send out. The large logo links through to my website, the underlined text links to my personal LinkedIn Profile and the Social Media Icons below that link to my relevant Social Media platforms.
Send an email and TELL people you are on Social Media and ask people to connect with you.
If you send out products, include a postcard, or business card, with your Facebook Business Page details on it.
Tweet links to your Facebook Business Page
Create and Advert on Facebook for Page Likes, but really nail down your target audience.
Post interesting posts on Facebook, posts that will encourage interaction. As people do start to like your Facebook status updates, their friends will see it, in their tickers, through their newsfeeds.
Make sure you have the relevant like us on Facebook button on your website.
As people start to like your posts, click on those who have, and if they have not liked your page already, invite them to do so.
Invite people who have liked your posts to like your page
Here’s a very quick 60 second video to show you how to do this.
I do hope you find these tips useful.
If you have any questions, please ask away – I am more than happy to help where I can.
Amanda Dixon is an Award Winning Social Media Consultant and has been working with North East businesses for over 7 years, She has trained over 2000 businesses in the use of Social Media for business, through 121 training sessions, hands-on workshops, bespoke in-house training and seminars.
For 6 years Amanda ran a Social Media Management Agency and in 2016 changed direction and launched North East Social Media Ltd to concentrate on the education side of Social Media. Teaching North East Businesses how to use Social Media with the maximum effect
North East Social Media Ltd believe that Social Media is far more effective when created and managed in-house, that way the posts are more current, images more creative, more fun and spontaneous.