Tag: north east social media

Newcastle Social Media Agency

Post author By Amanda Dixon
Post date 1 March 2023
No Comments on Newcastle Social Media Agency

Social Media Agency Newcastle. As a Social Media Agency, we offer both training and management services. Predominantly we teach clients how to manage their own social media accounts in-house. However, some businesses just prefer to outsource their Social Media Management.

Outsourcing Social Media Management

If you are tired of spending countless hours managing your business’s social media accounts, we could manage your accounts for you.

Similarly, are you the type of person who sits at a screen and just can’t think of what to post … could you be doing something better with your time?

Do you find it challenging to keep up with the latest trends and algorithms? If so, outsourcing your social media management to a professional agency could just be the solution you are looking for.

Newcastle Social Media Agency – Outsourcing

At our agency, we offer social media management services that can help you to:

increase your online presence, in other words, raise brand awareness
engage with your audience
grow your business

Our friendly team of experts stays up-to-date with the latest trends and algorithms to ensure that your social media accounts are utilised for success.

Benefits of outsourcing

Here are some benefits of outsourcing your social media management to our agency:

Consistency: Consistency is key when it comes to social media management. We ensure that your accounts are updated regularly and efficiently.

Time Saving: Social media management is a time-consuming task that requires both effort and resources. Outsourcing this task to us will enable you to focus on other important aspects of your business, while we handle your social media accounts.

Professional Expertise: Our team has years of experience in managing social media accounts for businesses. In other words, we each have the knowledge and expertise to:

create engaging content
run successful ad campaigns
engage with your audience.

Furthermore, we regularly create fresh and engaging content that is attractive to your target audience.

Reporting Results: Our agency uses analytics tools to track the performance of your social media accounts. When required we can provide you with regular reports showing how your accounts are performing and where there are areas for improvement.

Cost-Effective: Outsourcing your social media management to our agency is cost-effective. You get access to a team of experts at a fraction of the cost of hiring an in-house team.

Social Media Agency Newcastle – Outsourcing prices

In conclusion, outsourcing your social media management to our agency can help you save time and resources, increase your online presence, and grow your business.

Our packages start from as little as £100 + VAT pcm and you will find a guideline of these prices here.

If you have any questions please do get in touch and make sure you have connected with us on Facebook, Instagram and LinkedIn too.

Tags newcastle upon tyne, north east social media, north east social media agency, social media agency newcastle, social media management newcastle

LinkedIn Creator Profile

Have you considered switching your profile on LinkedIn to LinkedIn Creator Profile?

LinkedIn Updates

I was speaking at a networking event this morning and suggested to attendees to improve their profiles on LinkedIn

a) The claimed their URL’s

b) They updated their headlines to include their Keywords

c) They switched profiles to LinkedIn Creator Mode

LinkedIn Creator Mode – difference

With a LinkedIn Creator profile you get access to the creator tools. These include:

Being able to add a short video to your LinkedIn Profile
The addition of tags to tell people the subjects you talk about.
The ability to display your weblink in your profile box
Displaying the actual number of followers you have rather than just 500+ connections.

Give it a try!

The easiest way to switch to Creator Profile is via the LinkedIn app. Once you have switched you will find it easy to edit on desktop. Or a computer. But setting up is easiest on the app.

Open the app on your mobile and click on your profile picture in the top left hand corner.

Then click on view profile.

Scroll down to Resources section. This is where you can convert your profile to creator mode.

You will then be able to edit your account, add in the addition information you would like to share.

And of course create that 30 second video!

Once you have done this you will get access to new insights too.

Have a go, and if you get stuck feel free to contact me. Please feel free to connect with me on LinkedIn.

Tags LinkedIn Creator Profile, linkedin tips, LinkedIn Training, LinkedIn Training with North East Social Media, LinkedIn Workshops, north east social media, north east social media agency, north east social media training

Facebook

Split Testing Facebook Posts

Post author By Amanda Dixon
Post date 16 June 2022
No Comments on Split Testing Facebook Posts

Have you noticed that split testing Facebook posts has been rolled out? Sneakily added to our post creation tools in publishing tools or on Business Suite.

And it’s great!

I’m not talking about ads here, this is on your organic (free) posts.

Split Testing Organic Posts – What does this mean?

Basically you are going to be able to post up to 4 (I’d be using all 4 if I were you) versions of the same post. Just make 1 slight change to each. In other words change the text in each post. Or, change the image/media.

What can you learn?

When you have created your 4 posts, Facebook are going to show each version of your post to different groups of people who are following you. Then, Facebook will publish the post with the best reaction, to your page.

You will be able to learn from this. Learn which posts your audiences like the most. Learn which of your posts are most engaging.

You’ll be able to test and iterate!

How to Create Split Testing Posts

Head to your business page and click on publishing tools in the left hand column.

Then click on create.

Alternatively go to your Business Suite and click create.

Split Testing Facebook Posts, Facebook only

Make sure that you only have the tick in the Facebook box.

At the moment you are not able to split test on Instagram. In other words this post must be for Facebook only.

Now create your post.

You can see here I’ve posted about this blog, put the link in to the blog and the feature image is displayed. I’m going to override this image, add a new one, as it is the wording I want to change. And I still want the post to look good in the Newsfeed

Now scroll down and in the middle column ….

You’ll find the half filled wine carafe.

Click on Create A/B Test

Create 4 different versions of your organic facebook post.

Now create your 4 different versions of your Facebook post …

Obviously you have the ability to change every element and make 4 completely different posts. Using different images. Using different wording. But you’re not going to learn from that.

So once done, check your summary page and either schedule or click send!

It’s time to test Split Testing Facebook Posts

Go on, have a go. Look at the analytics and learn from it. What makes your audience tick. What type of post resonates with them?

Imagine what you can learn from this. The possibilities!

If you have any questions please do get in touch and if you aren’t following North East Social Media alread, please do so on Facebook and Instagram.

Tags facebook training, north east social media, north east social media agency, north east social media training

Facebook

Facebook Chat on Website

Have you noticed you can now install Facebook Chat on Website? A potential client could now start a conversation with you and the message goes directly in to your inbox.

Facebook Chat on Website – good idea?

So long as you are pretty good at responding to messages (I mean within a 24 hour period) then potentially yes. It could be great! We certainly couldn’t hurt.

However, if it normally takes you more than 24 hours to respond this isn’t the chat facility for you. The message will only appear in your Facebook inbox for 24 hours.

For you, it may be a case, if you wanted to use chat on your website to look to other chat apps.

How to install

It really couldn’t be easier. I am going to show you how easy it is within Facebook for WordPress. And this link will take you to Facebook’s Business Support where you’ll find step by step instructions for other platforms.

To start with head on over to your Facebook Business Inbox and here you will see the chat plugin icon

Check you have the correct domain name and click on the set up button

Choose your language, add an additional domains. Just click save and continue as you go.

Now you can either take the code from here and input in to your website. Or better still, do it the easy way!

Facebook Chat on WordPress Website

It really couldn’t be easier. Go to your dashboard, to plugins and add new. Search for Facebook Chat Plugin

Click Install now and then activate. Once you have activated you will see the Facebook chat header in your left hand menu.

Now click on Facebook Chat to edit the settings. Pick the page you want to connect to your Facebook chat facility.

Now follow the step by step instructions from the set up guide

You can even edit the colour of the chat box so that it is on brand. You can set up automated messages and FAQ’s too if you like. The chances are if you already have automated responses on your Facebook page, these will appear here for you.

Chat Box Live

And that’s it! Your Facebook Chat facility will be live on your website.

Go on, have a play and let me know how you get on! You could always get in touch through the chat box on my website!

Tags facebook engagement, facebook training, north east social media, north east social media training

Facebook LinkedIn

Social Media Plan

Do you have a social media plan? A social media strategy. It’s amazing how many people don’t. Furthermore, how much time people waste staring at their screen wondering what to post. But in the words of Benjamin Franklin ….

“By Failing to prepare, you are preparing to fail.”

How to create a social media plan?

So let’s start by thinking about what should be in your social media plan.

Let’s start with the most important question. Who is your target audience?

Target Audience

You need to establish this, to decide which platform it is you should be using. There’s no point concentrating all your efforts on Facebook marketing, if your audience isn’t there.

So many people will pick a platform, because that is the one they are most comfortable with. However, if your target audience is mainly on LinkedIn and your are marketing on Facebook ….. well we know how that is going to end.

Content

Once you know who you are talking to, you can start to think about what to talk about.

If you are looking for engaging content then you need to think about what type of content your audience are most likely to engage with. What interests them? What do they like? And do you know what? It isn’t necessarily information about your business.

Learn about the Social Media Platforms

Learn how each of the social media platforms you are going to use works best. Which type of content do the users tend to react more positively to?

On Facebook, for example, for most businesses, you’ll find that posting personal content about you will work best. The person behind the business.

This often baffles people, but at the end of the day …. as well we know …

People Buy from People, they Know, Like and Trust

You can see from the above screen shot that one posts sticks out in reach, far more than the others. And why?

Because it is something personal. It is a post that gives the reader an insight in to my life. The person behind the business.

Now I know, this wouldn’t be the right type of content to use for example on LinkedIn. It’s a bit too personal. So although I might think this is perfect for Facebook – I may think about diarising my working week for my LinkedIn updates.

Maybe on my Company Page on LinkedIn I might alternate posts between industry related articles and my workshops?

Let’s be a bit more Abraham Lincoln…

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

In the long run, putting that thought in to your social media plan, before you start posting, is going to save you so much time. In other words, creating that plan is going to make your social marketing more efficient and more effective.

Map it out

We use Excel for our strategy / plan. Days of the week along the top – platforms down the left hand side.

In to this you can input which platforms you are posting on on what day. Also, what you are going to post about.

You could use this as a weekly content callendar (or monthly if you prefer). Uses websites like daysoftheyear.com You’ll find some great days of the year, which will trend year in year out, on here. Some of them will be appropriate to your target audience.

Need Help?

If you feel like you need some support please do get in contact – I offer Social Media Content and Strategy training too.

Tags north east social media, north east social media training, Social Media plan, social media strategy, social media strategy session